Mission & Values

A family bank that's here for you
  • Building lifelong relationships.
  • Providing sound financial advice.
  • Tailoring solutions to your needs.

We want to be your bank of choice.

Wherever you are in life, we're committed to supporting you in every way possible.

We want to be your bank of choice. As a family-owned bank, we believe helping you achieve your goals, and planning for a better tomorrow, starts by achieving more today. See how our personalized service and commitment to excellence can make a big difference in your life. 

Mission Statement

Our 100-plus year history of independent family ownership allows us to relentlessly focus on our clients’ long-term goals and objectives, as opposed to only focusing on our short-term gains. We commit to providing comprehensive solutions, delivered by locally empowered colleagues who have a passion to exceed client expectations. The growth and prosperity of both our clients and of First Bank will translate directly to the quality of life within the communities we serve. Ultimately, our success is measured by building lifelong relationships, one client and one community at a time!

Vision Statement

As one of the nation's largest banks owned and led by family, First Bank has enjoyed a legacy of strength, agility and long-term perspective for more than 100 years. We will continue to leverage these critical attributes to become one of the finest independent financial service companies in the industry!

Our Values

People

Our success begins and ends with our people. We celebrate a diverse team of inspired and empowered colleagues as our most valuable asset.

Teamwork

We work together to achieve extraordinary results in our relationships with clients, colleagues, and the communities in which we work.

Courage

We commit to fearless leadership, to do what is right, to take a stand, and to make a difference.

Integrity

We demand honesty, trust, and respect from ourselves and others, always exemplifying high ethical standards.

Passion

We bring passion and pride to everything we do, playing to win by exceeding expectations.

Purpose

We live and behave with intention to pursue meaning and significance with every client interaction we undertake.

Responsibility

We manage risk prudently across our entire enterprise, encouraging an entrepreneurial spirit, and we hold ourselves accountable by owning the outcome of our actions.